She may be in the corporate world now, but Dima Ikhwan has made a significant contribution to the region’s entertainment industry.
An associate at KPMG Advisory, she was also one of the writers of On The Fly – an online comedy show which has enjoyed millions of hits since debuting on YouTube in 2010, and has been called an Arabic version of The Daily Show with Jon Stewart.
What makes Ikhwan’s story all the more interesting is that she is from Saudi Arabia where comedy, let alone female comedy writers, is thin on the ground. As such, she has become to many the face of the modern Saudi female, writing socially conscious satirical comedy as well as excelling in a corporate career.
Now five years old, On The Fly no longer benefits from Ikhwan’s writing. Her contribution to the first season of the show set the foundations for the online programme to flourish, and helped encourage an online viewing boom.
